Our unique editorial vision

 Sleep Savvy is dedicated to improving the selling environment for mattresses and related sleep products with editorially unbiased information and ideas designed to make a unique contribution to the bedding industry’s

     Growth     Profitability     Positive image

Sleep Savvy is published by the Better Sleep Council – the educational arm of the International Sleep Products Association (ISPA) – for bedding buyers, retail CEOs, store managers and sales associates. Our focus is on practical ideas to make it easier for retailers to sell quality sleep products, regardless of brand. Our mission is to help you:

• Understand consumer attitudes, needs and buying behaviors
• Make the connection between quality sleep and healthy living
• Maximize profitability in the mattress and related categories 

Sleep Savvy  is distributed FREE – up to five copies per store – eight times a year to more than 23,000 retailers at furniture stores, sleep shops, and department stores across the U.S. and Canada. Designed to support and supplement vendors’ education programs, Sleep Savvy is also important reading for manufacturers’ sales reps and sales/marketing executives.

If you’d like to join our growing readership, we’d like to have you.

Julie Palm
Editor in Chief
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Phone 571-482-5442